---
title: How TunesPay Works | Caller-Tune Ad Campaign Workflow
description: Learn how TunesPay helps advertisers create ads, generate audio, choose targets, set budgets, publish campaigns, and track performance.
---

[Skip to content](https://www.tunespay.in/how-it-works#main-content)

[![](https://www.tunespay.in/hubfs/raw_assets/public/tunespay-staging-theme/images/tunespay-logo.png) TunesPay](https://www.tunespay.in/?hsLang=pa-in)

[Advertise](https://www.tunespay.in/advertise?hsLang=pa-in) [Platform](https://www.tunespay.in/advertiser-platform?hsLang=pa-in) [How It Works](https://www.tunespay.in/how-it-works?hsLang=pa-in) [AI Audio](https://www.tunespay.in/ai-audio-ad-generator?hsLang=pa-in) [For Agencies](https://www.tunespay.in/for-agencies?hsLang=pa-in) [About](https://www.tunespay.in/about?hsLang=pa-in)

[Login](https://app.tunespay.in) [Book a Demo](https://www.tunespay.in/contact?type=demo&hsLang=pa-in)

How It Works

# How TunesPay works

TunesPay connects advertiser campaign setup with user-side caller-tune activation through a structured workflow designed for planning, AI audio creation, targeting, budget control, and reporting.

[Book a Demo](https://www.tunespay.in/contact?type=demo&hsLang=pa-in) [Book a Demo](https://www.tunespay.in/contact?type=demo&hsLang=pa-in)

![campaign-lifecycle illustration or screenshot collage](https://www.tunespay.in/hubfs/raw_assets/public/tunespay-staging-theme/images/product-mockups/post-ad-4-step-workflow-mockup.png)

Guided flow

## Built as a simple guided workflow

### Create ad details

Add campaign title, description, categories, campaign dates, and continuation rules so the campaign has a clear foundation.

### Add or generate audio

Upload an audio file, select a recent audio file, preview the audio, or generate an AI audio ad draft inside the campaign workflow.

### Choose audience targets

Select available targeting options such as gender, age group, state, city, district, network provider, and device type where supported.

### Set budgets and publish

Configure remaining credit, per-call price, maximum budget, alerts, and campaign end rules before previewing and publishing.

User Activation

## How users activate sponsored caller tunes

Eligible users can browse available ads, listen to the campaign audio, review terms, and set the selected ad as their caller tune.

[Learn About the App](https://www.tunespay.in/earn?hsLang=pa-in)

![user-ads-list-mobile.png; user-activation-sheet-mobile.png; user-activation-success-mobile.png](https://www.tunespay.in/hubfs/raw_assets/public/tunespay-staging-theme/images/product-screenshots/user/user-ads-list-mobile.png)

![user-ads-list-mobile.png; user-activation-sheet-mobile.png; user-activation-success-mobile.png](https://www.tunespay.in/hubfs/raw_assets/public/tunespay-staging-theme/images/product-screenshots/user/user-activation-sheet-mobile.png)

![user-ads-list-mobile.png; user-activation-sheet-mobile.png; user-activation-success-mobile.png](https://www.tunespay.in/hubfs/raw_assets/public/tunespay-staging-theme/images/product-screenshots/user/user-activation-success-mobile.png)

Tracking

## How eligible call activity is tracked

User call logs can show daily, weekly, and monthly activity, including eligible paid calls and invalid or unpaid activity where applicable.

[Read Reward Terms](https://www.tunespay.in/user-reward-terms?hsLang=pa-in)

![user-call-logs-mobile.png](https://www.tunespay.in/hubfs/raw_assets/public/tunespay-staging-theme/images/product-screenshots/user/user-call-logs-mobile.png)

Reporting

## How advertisers review performance

Advertisers can use the dashboard and My Ads views to review campaign status, ad analytics, budget details, audience targets, and transaction records.

[Explore Advertiser Platform](https://www.tunespay.in/advertiser-platform?hsLang=pa-in)

![brand-dashboard-desktop.png; my-ads-analytics-desktop.png](https://www.tunespay.in/hubfs/raw_assets/public/tunespay-staging-theme/images/product-screenshots/advertiser/brand-dashboard-desktop.png)

![brand-dashboard-desktop.png; my-ads-analytics-desktop.png](https://www.tunespay.in/hubfs/raw_assets/public/tunespay-staging-theme/images/product-screenshots/advertiser/my-ads-analytics-desktop.png)

Next step

## Ready to plan your next TunesPay campaign?

Book a demo and we will walk you through campaign setup, AI audio creation, targeting filters, budget planning, and reporting.

[![](https://www.tunespay.in/hubfs/raw_assets/public/tunespay-staging-theme/images/tunespay-logo.png) TunesPay](https://www.tunespay.in/?hsLang=pa-in)

Sponsored caller-tune advertising for brands, agencies, and eligible app users.

## Advertisers

[Advertise](https://www.tunespay.in/advertise?hsLang=pa-in) [Advertiser Platform](https://www.tunespay.in/advertiser-platform?hsLang=pa-in) [Campaign Calculator](https://www.tunespay.in/campaign-calculator?hsLang=pa-in) [AI Audio Ads](https://www.tunespay.in/ai-audio-ad-generator?hsLang=pa-in)

## Company

[How It Works](https://www.tunespay.in/how-it-works?hsLang=pa-in) [For Agencies](https://www.tunespay.in/for-agencies?hsLang=pa-in) [Earn](https://www.tunespay.in/earn?hsLang=pa-in) [Help Centre](https://www.tunespay.in/help?hsLang=pa-in) [Contact](https://www.tunespay.in/contact?hsLang=pa-in)

## Legal

[Privacy Policy](https://www.tunespay.in/privacy-policy?hsLang=pa-in) [Terms and Conditions](https://www.tunespay.in/terms-and-conditions?hsLang=pa-in) [Advertiser Terms](https://www.tunespay.in/advertiser-terms?hsLang=pa-in) [User Reward Terms](https://www.tunespay.in/user-reward-terms?hsLang=pa-in) [Cookie Policy](https://www.tunespay.in/cookie-policy?hsLang=pa-in) [Grievance Redressal](https://www.tunespay.in/grievance-redressal?hsLang=pa-in) [Service Delivery and Refund Policy](https://www.tunespay.in/service-delivery-refund-policy?hsLang=pa-in) [Data Deletion](https://www.tunespay.in/data-deletion?hsLang=pa-in)

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