Last updated: 6 August 2026
This Privacy Policy explains how TunesPay Advertising Private Limited (“TunesPay”, “Company”, “we”, “us”, or “our”) collects, uses, stores, shares, protects, and manages information when you use our websites, mobile applications, advertiser tools, campaign services, forms, support channels, payment-related services, and related services.
This Privacy Policy applies to products and services operated by TunesPay Advertising Private Limited, including:
- TunesPay website and public marketing pages
- TunesPay advertiser platform and campaign services
- TunesPay mobile application, where available
- Kya Banao mobile application
- PaisaPani mobile application, where available
- DharmaSarthi mobile application, where available
- Help centre, support, grievance, demo, advertiser, agency, and partnership forms
- Related products, services, pages, tools, and future connected services operated by us
Some products, features, permissions, and integrations may not be available at all times. The information collected may vary depending on the product, app version, platform, feature availability, account type, permissions granted by you, device settings, and applicable legal or operational requirements.
By using our website, apps, forms, advertiser services, or related services, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use the relevant product or service.
Scope of This Policy
This policy applies to website visitors, mobile app users, advertisers, brand representatives, agencies, media partners, business leads, demo requesters, newsletter subscribers, support requesters, grievance requesters, and users who interact with our apps, forms, campaign services, or related services.
This policy should be read together with our Terms and Conditions, Advertiser Terms, User Reward Terms, Cookie Policy, Grievance Redressal page, and any app-specific notices or permission prompts.
Product-Wise Data Overview
| Product / Service | Data We May Collect | Purpose | Required or Optional | Storage / Sharing Notes |
|---|---|---|---|---|
| TunesPay website | Name, email, mobile, company, role, inquiry type, message, campaign objective, budget range, preferred market, website, industry, calculator inputs, newsletter details, UTM data, page URL, referrer, timestamp | Lead capture, demo requests, advertiser inquiries, partnership inquiries, support routing, campaign planning | Some fields required for form submission; others optional | May be processed through HubSpot forms and related website tools |
| TunesPay advertiser platform | Brand/company details, campaign details, campaign objective, budget, targeting preferences, audio/creative assets, billing or transaction records, campaign status, reporting information | Campaign planning, activation, billing, reporting, support, compliance | Required for advertiser services | Actual platform data handling may vary by feature and backend implementation |
| TunesPay mobile app | Account details, mobile/email, caller-tune selections, ad activation history, eligible call activity, reward balance, redemption requests, KYC/verification data where required, fraud-prevention signals, support requests | Account access, sponsored caller-tune activation, reward eligibility, reward redemption, fraud prevention, support | Depends on app feature and permission | Exact data depends on app version and permissions granted |
| Kya Banao app | Language, household size, spice preference, less-oil preference, onboarding state, weekly veg/fasting/no-onion/no-garlic schedules, favourites, meal combinations, recently viewed/cooked recipes, planned meals | Meal suggestions, planner, personalisation, favourites, history, backup/restore | Mostly optional app preferences; some required for app setup | Stored locally; optional Google Drive appData backup if enabled |
| PaisaPani app | Transaction information, merchant/category data, spend categories, reminders, spend graphs, SMS-derived transaction data if enabled, offers/deals interactions | Expense tracking, categorisation, analytics, reminders, deals | Depends on app version and permissions | SMS/financial data handling must match app permissions and in-app disclosures |
| DharmaSarthi app | Language preference, reading progress, saved shlokas/quotes, daily learning, challenge/streak data, TTS preferences, sharing activity, notifications, donation/payment data where enabled | Devotional learning, progress tracking, favourites, reminders, sharing, donation/payment support | Depends on feature usage | Data handling depends on app version and enabled features |
| Support and grievance channels | Name, email, phone, user ID, advertiser ID, campaign ID, issue details, screenshots, invoices, reward records, support history | Customer support, grievance handling, investigation, resolution, compliance | Required to resolve requests | May be retained for dispute, audit, security, legal, and operational needs |
| Payment and billing flows | Order IDs, payment status, invoice details, GST details, billing contact, transaction IDs, refund records, reward/redemption records, payment gateway references | Payment processing, billing, reconciliation, refunds, campaign credits, reward redemption | Required for paid or redemption-related services | Full card number, CVV, net-banking password, or UPI PIN should be handled by payment providers, not requested by us directly |
TunesPay Website and Forms
When you use our website, landing pages, contact forms, demo forms, campaign calculator, agency forms, partnership forms, newsletter forms, or support forms, we may collect full name, email address, mobile number, company name, role, inquiry type, message, campaign objective, budget range, preferred market, campaign duration, desired reach, available budget, calculator mode, industry, website URL, client industries, monthly campaign volume, newsletter first name/email, page URL, referrer, timestamp, and UTM source/medium/campaign/term/content.
We use this information to respond to inquiries, book demos, understand advertiser requirements, route agency and partnership requests, prepare campaign discussions, improve website content, and maintain sales/support records.
Our website may use HubSpot forms or other CRM/form tools to process submissions.
TunesPay App and Caller-Tune Services
The TunesPay app may allow eligible users to browse sponsored caller tunes, listen to ad audio, activate sponsored caller tunes, and track eligible call activity and rewards.
Depending on the app version, features enabled, and permissions granted, TunesPay may process name, mobile number, email address, account login details, device and app information, caller-tune selections, sponsored ad activation history, eligible call activity, reward balance, redemption requests, payment or redemption method details, verification or KYC data where required, fraud-prevention and eligibility signals, support/grievance requests, notification tokens or app communication preferences, app usage events and logs.
We may use this information to create accounts, show sponsored caller-tune campaigns, enable activation, validate eligible app activity, calculate pending/approved/rejected/payable rewards, process redemptions, prevent invalid activity, provide support, and comply with legal, tax, fraud-prevention and platform requirements.
Important reward notice: Rewards are not guaranteed income. Reward eligibility may depend on campaign availability, account status, user behaviour rules, verification, app permissions, fraud checks, technical validation, and applicable platform terms.
TunesPay Advertiser Platform and Campaign Services
When advertisers, agencies, partners, or brand representatives use TunesPay campaign services, we may collect name, email, phone, company, brand and role details, business category and billing details, campaign title, description, objective, duration and budget, preferred market/geography, targeting preferences, audio files, AI-generated audio inputs, creative assets, campaign approval status, activity and reporting data, payment/credit/debit/refund/invoice/transaction references, and support/communication history.
We use this information to create advertiser accounts, understand campaign requirements, review content, generate/manage audio ads, configure targeting/budget settings, activate/pause/review/end campaigns, provide reporting, manage billing, and support dispute resolution.
AI Audio Ad Generation
Where AI audio generation features are enabled, advertisers or agencies may provide ad script, campaign objective, language preference, voice preference, speed preference, tone preference, generated audio file name, audio preview and saved audio records.
We use this information to generate, preview, save, and use audio ad drafts in campaign workflows. Advertisers remain responsible for ensuring that campaign claims, scripts, offers, legal disclaimers and creative content are accurate, lawful and approved.
We may use third-party AI, voice, audio, storage or processing service providers if such features are enabled.
Kya Banao App
Kya Banao is a meal-planning and recipe-decision app for Indian households.
Based on the currently audited app implementation, Kya Banao may collect or store language preference, household size, default spice level, less-oil preference, onboarding state, weekly veg schedule, fasting preferences, no-onion/no-garlic preferences, favourite recipes or dishes, meal combinations, recently viewed recipes, recently cooked recipes, planned meals, meal planner/calendar entries, app settings, and local timestamps related to planner, favourites, recent items, or cooked history.
Kya Banao uses this information to suggest meals, personalise recipe decisions, maintain favourites, maintain planner/calendar entries, show recent/cooked history, support household preferences, and restore data if backup is enabled.
Most Kya Banao app data is stored locally on the user’s device. If the user enables backup, selected app data may be backed up to the user’s Google Drive appDataFolder using Google Sign-In and Google APIs.
The audited Kya Banao app implementation showed notification permission for meal reminders, internet permission for backup/deals/network images, Google Sign-In and Google Drive backup support, Cuelinks affiliate API/link redirect and external merchant/deal interactions.
The audited Kya Banao app implementation did not show SMS, phone state, call log, contacts, microphone, camera, location, storage/media or biometric permissions.
PaisaPani App
PaisaPani is intended to help users understand, categorise, and manage spending, reminders, and financial activity.
Depending on the app version, features enabled, and permissions granted, PaisaPani may process expense records, transaction information, merchant names, categories and custom categories, payment reminders, spend graphs and analytics, SMS-derived transaction data if SMS reading is enabled, offers/deals/coupon interactions, device/app information, and support requests.
If SMS or transaction-reading features are enabled, app permission prompts, in-app notices, privacy disclosures, and app store declarations should explain what is collected, whether it is processed locally or on a server, whether it is shared with service providers, and how it is protected.
We will not claim that SMS or financial data stays only on-device unless that is confirmed by the actual app implementation.
DharmaSarthi App
DharmaSarthi is intended to provide devotional learning and Bhagavad Gita-related features.
Depending on the app version, features enabled, and permissions granted, DharmaSarthi may process language preference, reading progress, saved shlokas, saved quotes, favourite content, daily learning progress, challenge progress, streak data, text-to-speech preferences, sharing activity, notification preferences, donation or payment-related records where enabled, device/app information, and support requests.
We use this information to save progress, personalise devotional learning, maintain favourites, support daily learning and challenges, enable text-to-speech, send reminders where enabled, support donation/payment flows where available, and provide support.
Information Collected Automatically
Depending on product, app, website, feature and permissions, we may collect IP address, browser type, device type, operating system, app version, device identifiers or app instance identifiers, push notification token, log files, crash or error data, page views, screen views, referrer URL, session information, approximate location derived from IP/network data, timestamp, UTM/campaign attribution data, app usage events, and security/fraud-prevention signals.
App Permissions
| Permission | Why It May Be Used |
|---|---|
| Internet / network | App operation, backup, loading content, deals, APIs, support, campaign services |
| Notifications | Meal reminders, app updates, campaign updates, support messages, reward alerts, devotional reminders |
| SMS | Expense tracking or transaction extraction in PaisaPani, if enabled |
| Call logs / phone state | Caller-tune, eligible call tracking, or reward validation in TunesPay, if enabled |
| Contacts | Contact-related features only if explicitly enabled and disclosed |
| Location | Market, targeting, local offers, or app functionality only if enabled and permitted |
| Camera / photos / media | Upload or sharing features only if enabled |
| Microphone | Audio or recording features only if enabled |
| Biometric authentication | Local login convenience only if enabled |
| Storage | Backup, import/export, or media features only if enabled |
You can manage app permissions through your device settings.
Cookies, Analytics, Pixels, and Similar Technologies
Our website may use cookies, pixels, tags, local storage, analytics tools, and similar technologies to run the website, remember preferences, understand traffic, improve content, measure campaigns, manage forms and lead sources, support remarketing where enabled, and improve security.
Examples of tools we may use include HubSpot, Google Analytics, Google Tag Manager, Google Ads, Meta Pixel, LinkedIn Insight Tag, Microsoft Clarity, hosting/security/performance tools. Some tools may not be enabled at all times.
Please read our Cookie Policy for more details.
Third-Party Service Providers
We may use service providers for hosting, CRM/forms, email, analytics, payment gateways, OTP, cloud storage, backup, Google Sign-In/Google Drive, Cuelinks or affiliate/deals links, AI/audio generation, push notifications, customer support, security, fraud prevention and professional advisory services.
Third-party providers may process information according to their own privacy policies and contractual obligations.
Payments, Billing, Rewards, and Redemption
Depending on product and feature, we may collect or process payment order IDs, payment status, invoice details, billing address/contact, GST details where applicable, transaction IDs, refund records, wallet/credit balance, advertiser funding records, campaign spend records, reward balance, redemption requests, bank/UPI/wallet/payout details where required, and KYC/tax details where required by law or payment providers.
Payment card numbers, CVV, net-banking passwords, UPI PINs, or sensitive payment authentication credentials should be entered only through authorised payment service provider pages or secure payment flows. We do not ask users to share UPI PINs, card CVV, or banking passwords through support channels.
How We Use Information
We may use information to provide our website/apps/services, create and manage accounts, process forms and inquiries, book demos, manage campaigns, generate audio ads, configure budgets and targeting, provide analytics, manage payments/refunds/rewards, validate reward eligibility, prevent fraud, provide support/grievance handling, send notifications, maintain app preferences, improve products, and comply with legal, tax, accounting and regulatory obligations.
Consent, User Choice, and Legal Basis
Where required by law, we process personal information based on consent, your request to use a service, performance of a contract, legal obligations, fraud prevention, platform safety, legitimate business operations, or compliance/accounting/dispute-resolution needs.
You may withdraw consent where applicable. Withdrawing consent or denying permissions may affect features such as backup, notifications, SMS-based expense tracking, caller-tune reward validation, redemption, personalised recommendations, or support investigation.
Sharing of Information
We may share information with service providers, CRM/form tools, cloud hosting providers, analytics providers, payment/payout providers, OTP/communication providers, backup/storage providers, affiliate/deals partners, AI/audio providers, advertisers in campaign-level or permitted contexts, agencies and authorised campaign representatives, fraud-prevention/security providers, professional advisors, regulators, courts, law enforcement, or successor entities.
We do not sell personal information to advertisers.
Advertisers may receive campaign-level reporting and aggregated or operational information needed to understand campaign delivery. We do not provide advertisers with unnecessary personal information of users unless required for campaign operation, consented use, legal compliance, safety, fraud prevention, or dispute resolution.
Storage and Retention
We retain information only as long as reasonably necessary for account operation, app functionality, campaign management, lead management, support/grievance handling, payment/billing records, reward/redemption records, fraud prevention, legal compliance, tax/accounting obligations, dispute resolution, security monitoring, backup and audit purposes.
Examples:
- Kya Banao local app data may remain on the device until deleted by the user or app uninstall, subject to device behaviour.
- Kya Banao Google Drive backup data may remain in the user’s Google Drive appDataFolder until replaced, deleted, or disconnected according to Google account controls and app implementation.
- Website form submissions may remain in CRM systems for sales, support, compliance and business follow-up.
- Payment, tax, billing, invoice, campaign and reward records may be retained for longer periods where required by law or disputes.
- Fraud-prevention records may be retained where necessary to protect users, advertisers and the platform.
Security
We use reasonable technical, organisational, and operational measures to protect information, such as HTTPS/encryption in transit, access controls, secure providers, authentication/verification flows, fraud-prevention checks, logging/monitoring, limited internal access, backups and vendor review where practical.
No website, mobile app, network, database, API, or internet transmission is completely secure.
For Kya Banao, the audited implementation stores data locally in a SQLite database and can optionally use Google Drive backup if enabled. Local SQLite encryption was not confirmed in the audit, so we do not claim local database encryption unless implemented in a future version.
User Controls and Data Requests
Depending on product and feature, users may be able to edit preferences, manage app permissions, disable notifications, sign in/out of Google backup, restore/delete local app entries, delete favourites/planner entries/meal combinations/history, contact support, raise grievances, request correction/deletion of eligible personal information, withdraw consent where applicable, request information about data processing, uninstall the app, and manage cookies through browser settings.
To submit a request, contact:
- Privacy: privacy@tunespay.in
- Support: support@tunespay.in
- Grievance: grievance@tunespay.in
We may ask you to verify your identity before processing requests. We may retain certain information where required for legal, tax, payment, fraud-prevention, security, dispute-resolution or accounting purposes.
Children’s Privacy
Our products are generally intended for users who can lawfully use digital services, mobile apps, payment features, advertiser services, or account-based tools.
Some apps, such as recipe, devotional, or educational apps, may be used in family environments. However, our products are not intended to knowingly collect personal information from children without appropriate consent where required by law.
If you believe a child has provided personal information without appropriate consent, contact privacy@tunespay.in.
Third-Party Links, Deals, and Affiliate Offers
Our website and apps may link to app stores, payment providers, Google services, affiliate/deal merchants, advertiser websites, support tools, analytics/marketing platforms, social media platforms, or external resources.
When you click external offers or affiliate links, you may be redirected to third-party merchant or partner websites. The third party may collect information under its own privacy policy. We may receive click, referral, attribution, or commission-related information. We are not responsible for external merchant products, pricing, fulfilment, refunds, or customer service unless expressly stated.
International Processing
Some service providers may process or store information outside your city, state, or country, depending on infrastructure and service location. Where required, we will follow applicable legal requirements for such processing.
Updates to This Privacy Policy
We may update this policy to reflect new products, new features, new apps, new permissions, service-provider changes, payment/reward/campaign/backup flow changes, legal changes, security updates, or operational updates.
The updated policy will be posted on this page with a revised “Last updated” date.
Contact and Grievance Details
TunesPay Advertising Private Limited Registered Office: Andheri, Mumbai, Maharashtra 400057 Privacy: privacy@tunespay.in Support: support@tunespay.in Grievance: grievance@tunespay.in Sales: sales@tunespay.in Partnerships: partnerships@tunespay.in
Grievance Officer: TunesPay Grievance Officer Working Hours: Monday to Friday, 10:00 AM to 6:00 PM IST, excluding public holidays